4th & 1 Ventures backs Liquid Death

Investment Overview - US canned water producer Liquid Death has received a seven-figure investment from venture-capital firm 4th & 1 Ventures [1][2] - This marks 4th & 1's first seven-figure cheque, indicating strong confidence in Liquid Death's growth potential [2] Company Background - Liquid Death launched its canned water product in 2019 and has since expanded into flavored sparkling waters and iced teas [4] - The company reported $263 million in retail sales for 2024 and was valued at $1.4 billion following a $67 million investment round in March of the previous year [5] Market Position and Growth - Liquid Death is recognized as one of the fastest-growing beverage brands in the US, with notable marketing strategies [2] - The company has paused its international operations earlier this year, indicating a potential slowdown in growth [5] Future Plans - Liquid Death plans to enter the energy drinks market with its Sparkling Energy line set to launch early next year in the US [6] - The new energy drinks will be sugar-free and will not contain sucralose or aspartame, featuring a moderate level of caffeine [6] Investor Profile - 4th & 1 Ventures focuses on growth-stage privately held companies in the Consumer Packaged Goods (CPG) and Sport Technology industries, leveraging the influence of professional athletes and business leaders [3][4]