苏超、浙BA火爆出圈，7万亿体育产业“新部署”将撬动什么

Core Viewpoint - The recent release of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" by the State Council aims to set a direction for the next phase of sports industry development, targeting a total scale of over 7 trillion yuan by 2030 [1][2]. Group 1: Sports Industry Scale and Growth - The sports industry total scale increased from 2.66 trillion yuan in 2018 to 3.67 trillion yuan in 2023, with an annual compound growth rate of approximately 9.6% needed to reach the 7 trillion yuan target by 2030 [2]. - The value added of the sports industry rose from 1 trillion yuan to 1.49 trillion yuan during the same period, with the sports service sector's scale growing from 1.27 trillion yuan to 2.1 trillion yuan, increasing its share from 47.9% to 57.3% [2]. - The average growth rate of the sports industry value added was 11.6% from 2021 to 2023, despite the impact of the pandemic [2]. Group 2: Key Measures and Initiatives - The "Opinions" document outlines 6 key areas with 20 specific measures, emphasizing the importance of events, which are mentioned 32 times [3]. - It proposes the establishment of special policies for sports event economic development and the cultivation of a multi-level event system to enhance the quality of professional events [10][11]. - The document also highlights the need to develop a batch of sports enterprises and events with international influence as a crucial strategy to achieve the 7 trillion yuan goal [1][10]. Group 3: Economic Impact of Sports Events - Sports events have shown significant potential in driving economic growth, with an example from Shandong indicating that 739 events generated direct economic benefits of 4.6 billion yuan and indirect benefits of 11.3 billion yuan in the first half of the year [10]. - The China Open tennis tournament attracted around 300,000 attendees last year, generating over 80 million yuan in ticket sales and a consumption multiplier effect of 1:7.1 in the surrounding area [10]. - The continuous development of sports events is expected to create new demands for facilities and sports equipment, with the sports equipment industry growing from 1.12 trillion yuan in 2015 to over 1.5 trillion yuan [11].