Prnewswireยท2025-09-11 13:00Core Insights - Instacart has partnered with Vroom Delivery to integrate its Carrot Ads into Vroom's network of 3,500 convenience stores across the U.S. This partnership aims to enhance advertising capabilities for convenience retailers and provide advertisers access to a broader consumer base [1][2]. Group 1: Partnership Details - The collaboration allows over 7,500 brand advertisers within the Instacart Ads ecosystem to extend their campaigns to Vroom Delivery's convenience store network, facilitating product discovery and personalized recommendations [2]. - Vroom Delivery's CEO emphasized the importance of partnering with a company that possesses proven technology and expertise, highlighting the goal of making retail media accessible and scalable for convenience retailers of all sizes [3]. Group 2: Technology and Solutions - Instacart's Carrot Ads is designed to be an advanced retail media solution, providing intuitive self-service tools for campaign activation, optimization, and measurement on Instacart's ad platform [3]. - Currently, Instacart has over 240 partners utilizing the Carrot Ads solution, which helps monetize digital storefronts and other owned commerce channels [3]. Group 3: Company Background - Instacart operates with more than 1,800 retail partners, facilitating online shopping and delivery services from nearly 100,000 stores across North America [5]. - Vroom Delivery specializes in e-commerce for convenience and liquor stores, serving 3,500 stores and providing tools for retailers to compete in the evolving retail landscape [6].