技术驱动产品矩阵升级与全球化战略深化 追觅科技：今年上半年营收已超去年全年

Core Insights - The core viewpoint of the articles is that Chasing Technology has rapidly expanded its product offerings and market presence, achieving significant revenue growth and establishing itself as a key player in the global high-end consumer electronics and smart manufacturing sectors [1][4][12]. Company Overview - Chasing Technology launched over 30 new products across various categories, including cleaning appliances, personal care, major appliances, kitchen appliances, and smart hardware [1]. - The company reported that its revenue for the first half of this year has already surpassed the total revenue of the previous year, with a consistent 100% growth rate over the past seven years [3][4]. Market Strategy - The company has adopted a "one city, one strategy" approach for its overseas market expansion, tailoring its strategies based on local market demands [6]. - Chasing Technology's products are now available in over 100 countries and regions, with more than 6,000 physical stores globally, serving over 30 million households [4][5]. Technological Innovation - Chasing Technology emphasizes its focus on high-end markets and advanced technology, positioning itself as a global high-end consumer electronics and smart manufacturing company [8][12]. - The company has filed 6,379 patent applications globally, with 3,155 patents granted, showcasing its commitment to innovation [10]. Industry Context - The global smart home cleaning robot market saw a shipment of 15.352 million units in the first half of the year, reflecting a 33% year-on-year growth, with vacuum robots accounting for 73.4% of the market [7]. - Chinese manufacturers are leading the global market, leveraging online-first strategies to build brand recognition and sales before expanding into offline channels [7]. Future Outlook - Chasing Technology is focusing on integrating AI and advanced technologies into its products, such as the introduction of a dual-arm cleaning robot that utilizes "embodied intelligence" [12][13]. - The company aims to cover all price segments in its product lines, ensuring a comprehensive market reach [11].