Amazon demands proof of authenticity from electronics sellers

Core Points - Amazon has implemented new verification requirements for electronics sellers to prove their products come from authorized suppliers, effective September 17, 2025 [1][3] - Sellers must submit recent invoices and detailed supplier information, impacting numerous well-known brands and potentially affecting many sellers [2][3] - The new rules have raised concerns among sellers regarding unclear communication and the risk of losing product listings if documentation is not provided [4][5] Seller Requirements - Sellers are required to submit invoices dated within the last 180 days that include at least 100 units, along with full supplier details [2] - Acceptable document formats include PDF, JPG, PNG, or GIF, and the rules apply across several European countries [2] Impact on Brands and Retailers - The requirement affects major brands such as Samsung, Dyson, Canon, Philips, HP, Sony, and Panasonic, with many sellers potentially facing warnings [3] - Retailers unable to provide the necessary documentation risk losing their product listings, which may lead to the return, destruction, or donation of existing inventory [5] Customer Complaints and Company Justification - Amazon's verification requirement aims to ensure the availability of safe and authentic products, responding to customer complaints regarding product authenticity [6] - The company emphasizes the need for sellers to demonstrate a reliable supply chain to meet these new requirements [6]