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盲盒手办火爆服贸会 潮玩成年轻人“精神盲盒” 千亿市场靠什么来支撑?|一探
Di Yi Cai Jing·2025-09-11 13:41

Core Viewpoint - The popularity of trendy toys, such as blind boxes and figurines, is rising among young consumers, with the trendy toy market exceeding 90 billion yuan, showcasing both social and IP value [1] Industry Summary - The trendy toy market has surpassed 90 billion yuan, indicating significant growth and consumer interest [1] - The ongoing trend of trendy toys raises questions about its sustainability and whether it is a short-term fad [1]