京东超市将补贴30亿元、投1亿元流量资源覆盖百万款农产品
Nan Fang Du Shi Bao·2025-09-11 13:40

Group 1 - The core event is the 2025 China Farmers' Harvest Festival held in Hangzhou, where JD Supermarket showcased its achievements in agricultural product promotion, quality control, and supply chain development [1] - JD Supermarket is investing nearly 100 million yuan in traffic resources to cover millions of agricultural products, enhancing the depth and breadth of the "Special Agricultural Products Shopping Festival" [1] - During the festival, JD Supermarket will provide direct subsidies of 3 billion yuan to consumers, offering significant discounts on agricultural products [1] Group 2 - In the past year, JD Supermarket has invested a total of 3.5 billion yuan in support and direct subsidies, covering 26,000 agricultural products and driving sales exceeding 2 billion yuan in 31 core production areas [2] - The company has established a comprehensive agricultural product supply chain system focusing on direct sourcing, strict quality control, efficient circulation, and brand empowerment [2] - JD Supermarket has built warehouses in core agricultural production areas to enhance efficiency and reduce losses, achieving a 15% cost optimization for products like watermelons [2] Group 3 - In June, JD Supermarket launched the "JD Base Plan," establishing over 100 specialty industry bases in core production areas to ensure product authenticity and traceability [3] - The company has opened over 3,000 "China Specialty Pavilions," leveraging e-commerce, logistics, and big data to promote regional specialty products and boost farmers' income and employment [3] - JD Supermarket's initiatives have created approximately 20,000 jobs across 31 provincial-level administrative regions [3]