Retail Challenges Hit Vera Bradley As Sales Drop Across All Channels

Core Viewpoint - Vera Bradley reported a significant decline in fiscal Q2 2026 revenue, missing analyst expectations, which led to a drop in stock price [1][6]. Revenue Performance - Consolidated net revenues from continuing operations decreased by 24.6% to $70.9 million, falling short of Wall Street's forecast of $78.5 million [1]. - Direct segment revenue fell by 16.2% to $60.5 million compared to $72.2 million a year earlier, with comparable sales dropping by 17.3% [3]. - Indirect segment revenue saw a substantial decline of 52.5%, down to $10.3 million from $21.8 million, attributed to lower orders from key accounts and reduced liquidation activity [4]. Loss and Sales Trends - The company managed to narrow its adjusted net loss to 2 cents per share, outperforming the expected loss of 15 cents [2]. - Comparable sales experienced a 17.3% decline, indicating lower conversion rates across various sales channels [2][3]. Strategic Initiatives - The company is undergoing a product design revamp, reintroducing iconic styles while balancing fabrics, silhouettes, and prints [5]. - A comprehensive strategy involving merchandising, innovation, marketing, and multi-channel engagement is being implemented to reconnect with loyal customers and attract new audiences [5]. - The company closed seven underperforming full-line stores and one outlet as part of its footprint rationalization efforts [3].