苏超、浙BA火爆出圈 7万亿体育产业“新部署”将撬动什么

Core Viewpoint - The recent release of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" by the State Council outlines a strategic direction for the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, with a focus on cultivating influential sports enterprises and events [1][2]. Industry Scale and Growth - From 2018 to 2023, the total scale of the sports industry increased from 2.66 trillion yuan to 3.67 trillion yuan, while the added value rose from 1 trillion yuan to 1.49 trillion yuan [2]. - The sports service sector's scale grew from 1.27 trillion yuan to 2.1 trillion yuan, with its share of the total industry increasing from 47.9% to 57.3% [2]. - To achieve the 7 trillion yuan target by 2030, an average annual growth rate of approximately 9.6% is required from 2023 to 2030 [2]. - The compound annual growth rate of the sports industry added value during the "13th Five-Year Plan" period reached 16.5%, and from 2021 to 2023, it maintained an average growth rate of 11.6% despite the pandemic [2]. Key Measures and Focus Areas - The "Opinions" document outlines six key measures with 20 specific initiatives, emphasizing the importance of events, which are mentioned 32 times [3]. - The total scale of sports competition and performance activities increased from 29.2 billion yuan in 2018 to 75.2 billion yuan in 2023, marking a growth of 157% [9]. - The added value of sports competition and performance activities rose from 10.3 billion yuan to 30 billion yuan, with a growth rate of 191% [9]. Economic Impact of Sports Events - In Shandong, over 739 events with more than 500 participants generated direct economic benefits of 4.6 billion yuan and indirect benefits of 11.3 billion yuan in the first half of the year [10]. - The China Open tennis tournament attracted approximately 300,000 attendees last year, generating over 80 million yuan in ticket sales and a consumption pull effect of 1:7.1 in the surrounding area [10]. - The "Opinions" suggest enhancing the development level of professional events and creating a multi-level event system to promote standardized growth [10]. Supply Chain and Infrastructure Development - The sports equipment manufacturing sector has over 63,000 companies, with the industry's output value increasing from 1.12 trillion yuan in 2015 to over 1.5 trillion yuan, a growth of 34% [11]. - The document highlights the establishment of national-level industrial clusters and the support for regional sports industry development, particularly in areas like the Beijing-Tianjin-Hebei region and the Greater Bay Area [11].