HBO Max is going to get more expensive, Warner Bros. Discovery CEO says

Group 1 - Warner Bros. Discovery CEO David Zaslav announced that HBO Max will increase its prices and implement stricter password sharing policies [1][2] - Zaslav emphasized the quality of HBO Max's content, stating that the company believes it is currently underpriced and sees an opportunity to raise prices [2] - The current pricing structure for HBO Max includes a Basic with Ads plan at $9.99 per month, a Standard plan at $16.99 per month, and a Premium plan at $20.99 per month [3] Group 2 - Zaslav mentioned that the company has not yet enforced password sharing restrictions but plans to do so in the future as user engagement with HBO Max increases [3] - The strategy aims to enhance customer loyalty to HBO Max's content and differentiate its offerings, particularly outside the U.S. [3]