深圳出台“媒体+”行动方案，多举并措赋能“百千万工程”

Core Points - Shenzhen has officially issued the "Media + Empowerment of the 'Hundred Million' Project" to enhance the agricultural product market system [2][3] - The initiative aims to integrate media with agriculture, facilitating the movement of agricultural products from rural areas to urban markets and international exports [4][28] Group 1: Key Measures - The measures focus on five main areas: consumer market advantages, enterprise services, new media promotion, technological talent support, and the integration of agriculture with culture and tourism [5][9] - A systematic deployment of key tasks has been outlined, with clear responsibilities assigned to leading and supporting units to create a quantifiable work mechanism [6][30] Group 2: Consumer Market Advantages - Shenzhen will leverage its strong consumer market capabilities to organize procurement activities, connecting buyers with production areas [9][10] - The city will focus on seasonal consumption peaks to promote high-quality agricultural products and establish key cities for consumption assistance [11][28] Group 3: Enterprise Services - The initiative emphasizes enhancing agricultural technology brand building and organizing activities to help Shenzhen enterprises find markets [12][13] - It aims to systematically identify local agricultural technology and promote a comprehensive chain from branding to market access [14][15] Group 4: New Media Marketing - The measures include promoting agricultural product quality grading and hosting live-streaming sales events to expand the reach of agricultural products [16][18] - Collaboration with platforms like Douyin, Kuaishou, and Taobao will be encouraged to enhance agricultural product dissemination and sales channels [17][18] Group 5: Technological and Talent Support - Shenzhen plans to expand the application of AI in agriculture and establish practical training for new media operations to strengthen talent cultivation in rural areas [19][20] - The initiative includes building an agricultural media matrix to improve overall broadcasting efficiency and digital management capabilities [21][34] Group 6: Cultural and Tourism Integration - The project aims to explore rural cultural resources and develop tourism routes to enhance the attractiveness and consumption vitality of rural areas [23][25] - It will promote the integration of agriculture with culture and tourism, thereby expanding new consumption formats in rural areas [24][25] Group 7: Collaborative Mechanism - The measures stress the establishment of a "Media +" collaborative mechanism to ensure continuous project implementation and measurable outcomes [27][28] - The goal is to effectively expand the domestic and international markets for agricultural products, contributing to the modernization of agriculture and rural areas [29][28]