月月有项目！深圳发布“媒体+”赋能“百千万工程”19条措施

Core Viewpoint - Shenzhen has launched the "Media+" initiative to empower the "Hundred Million Thousand Project" with 19 measures aimed at enhancing agricultural product market systems and promoting consumption, foreign trade, cultural tourism, farmer income, and media transformation [1][3][39] Group 1: Key Measures - The initiative includes five major goals: promoting consumption, foreign trade, cultural tourism, increasing farmer income, and transforming media [5][6] - Shenzhen will organize more than two procurement events annually to connect buyers with producers, and support enterprises participating in key agricultural exhibitions [8][9] - The plan encourages media to engage in marketing activities such as short videos and live streaming to boost agricultural product sales [11][12] Group 2: Agricultural Technology and Branding - The measures propose activities to help Shenzhen enterprises find markets, including media-driven industry connections and tracking reports on agricultural technology finance [14][15] - The initiative aims to enhance the influence of agricultural technology brands, including drones, AI, and biological breeding [17] Group 3: New Media Marketing - A professional live-streaming team will be formed to collaborate with business leaders and farmers to promote agricultural products [19][20] - The initiative will create a series of regional public brands and personal IPs to enhance the "Deep-Shan Friendly Agriculture" platform [21] Group 4: Talent Development and Media Reform - The measures emphasize expanding AI applications in agriculture and enhancing training for rural business talents [22][23] - There will be a focus on establishing a media matrix for agriculture in Shenzhen, strengthening cooperation with mainstream media [24][23] Group 5: Cultural and Tourism Integration - The initiative aims to activate rural cultural resources and develop tourism routes that highlight local agricultural heritage [25][26] - It seeks to enhance marine cultural influence and create high-quality rural tourism destinations [34][35] Group 6: Implementation and Coordination - The measures call for a collaborative mechanism among various districts and departments to ensure continuous project development and market expansion for agricultural products [38][39]