肃清网络乱象，汽车行业应回归产品竞争

Core Viewpoint - The Chinese government is launching a three-month special action to address online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious defamation [1][2]. Group 1: Industry Overview - The automotive industry is a pillar industry with a long supply chain, high interconnectivity, technology-intensive characteristics, and global layout, involving multiple sectors such as steel, machinery, and electronics [1]. - In the first eight months of this year, China's automotive production and sales reached 21.05 million and 21.12 million units, respectively, representing year-on-year growth of 12.7% and 12.6% [1]. - New energy vehicles (NEVs) accounted for 45.5% of total new car sales, with production and sales of 9.625 million units and 9.62 million units, respectively, reflecting year-on-year growth of 37.3% and 36.7% [1]. - Automotive exports reached 4.292 million units, a year-on-year increase of 13.7%, with NEV exports at 1.532 million units, growing by 87.3% [1]. Group 2: Challenges in the Industry - The automotive industry is facing irrational competition, particularly in online discourse, where some companies or third-party organizations create false information to gain traffic or undermine competitors [2][3]. - The Ministry of Industry and Information Technology emphasizes that irrational competition can destroy a company or industry overnight, highlighting the urgency of addressing these issues [2]. - The special action targets three main issues: illegal profit-making, exaggerated and false advertising, and malicious defamation, indicating a strong focus on these areas [2][3]. Group 3: Specific Issues Addressed - Illegal profit-making involves creating false content and using improper evaluations to extort companies, forming a gray profit chain [2][3]. - Exaggerated and false advertising is prevalent, with some companies misleading consumers about product performance and manipulating accounts for false evaluations [3]. - Malicious defamation is recognized as a significant issue, with organized groups spreading false negative information about competitors, which detracts from industry image and consumes resources that could be used for innovation [3]. Group 4: Future Outlook - The action aims to uncover the underlying parties behind these online issues, indicating a comprehensive approach to tackling the problem [3]. - The competition among car companies should focus on technology, product strength, reputation, and brand, rather than engaging in irrational disputes [3]. - As the special action progresses, there is optimism that the automotive industry will overcome these online challenges, facilitating China's transition from a major automotive nation to a strong automotive power [3].