KeyBank Partners with Ohio State Football Star Jeremiah Smith to Inspire Communities and Launch 'The KeyBank Financial Playbook' Campaign

Core Insights - KeyBank has announced a partnership with Jeremiah Smith, a prominent college football player, to enhance community engagement and financial education in Ohio [1][2][4] - The initiative, named "The KeyBank Financial Playbook," aims to provide financial knowledge through football-themed content, targeting younger audiences and sports fans [2][4] - Smith's growing social media presence and commitment to education align with KeyBank's mission to empower communities [3][4][5] Company Overview - KeyCorp, the parent company of KeyBank, is celebrating its 200th anniversary in 2025, with assets totaling approximately $185 billion as of June 30, 2025 [5] - KeyBank operates a network of around 1,000 branches and 1,200 ATMs across 15 states, offering a range of financial services including deposit, lending, and investment services [5] - The bank also provides corporate and investment banking products under the KeyBanc Capital Markets brand, focusing on middle market companies [5]