Core Viewpoint - The article highlights the issues surrounding the performance of the "Ultraman" children's theater, particularly regarding high ticket prices, misleading advertising, and poor quality of the shows, leading to consumer dissatisfaction and potential legal implications for the companies involved [1][4][9]. Group 1: Performance Quality and Consumer Experience - The ticket price for the "Ultraman" show is six times that of a movie ticket, yet the promised benefits, such as a "VIP gift package," were not delivered, leading to disappointment among parents and children [2][3]. - Many parents reported that the performance quality was subpar, with inadequate stage production, poor lighting, and costumes that did not conceal performers' identities, resulting in a negative experience for children [3][4]. - Legal experts indicated that consumers could claim refunds based on misleading advertising and poor performance quality, as the high ticket prices were justified by promised additional benefits that were not fulfilled [4][9]. Group 2: Licensing and Authorization Issues - The article discusses the confusion surrounding the licensing of "Ultraman" performances, noting that multiple companies hold different rights to the IP, leading to significant discrepancies in performance quality and pricing [12][13]. - The core copyright holder, New Chuanghua, has not authorized cinema performances, while another company, Qiao Tian Zun, claims to have obtained rights through a historical contract, resulting in a chaotic licensing environment [11][12]. - The licensing fees for "Ultraman" performances can be as low as 3,000 yuan per show, raising questions about the authenticity and quality of the performances being offered in cinemas [8][12]. Group 3: Market Impact and Future Considerations - The article emphasizes the potential financial losses incurred by the original copyright holder, Round Valley, due to historical licensing decisions, estimating losses could reach hundreds of billions over the years [13][20]. - The "Ultraman" IP has significant commercial potential, with opportunities for revenue generation through merchandise, games, and theme parks, but the current licensing confusion undermines its value [13][20]. - Industry experts suggest that the future of IP management should focus on maintaining copyright integrity and developing robust licensing frameworks to avoid similar issues in the future [20].
一次自救 “奥特曼”竟埋下百亿元损失的“时间炸弹” 现在被引爆!有人却在疯狂赚钱
Mei Ri Jing Ji Xin Wen·2025-09-11 16:24