Core Insights - The article highlights the significance of the cultural tourism service section at the 2025 China International Service Trade Fair, focusing on the integration of traditional culture, cultural productivity, and the overseas dissemination of cultural products [1] Group 1: Technology and Culture Integration - The cultural tourism service section showcases two main highlights: "perceptible and participatory" and "developable and utilizable," emphasizing the innovative power of technology and culture integration [2] - Cutting-edge technologies such as blockchain, AIGC, AR/VR, and 8K ultra-high-definition are utilized to create diverse "AI+" interactive scenarios, enhancing cultural productivity [2] - Attendees can experience live broadcasts of operas and immersive VR works, as well as interact with AI digital humans and robots, showcasing advancements in smart technology [2] Group 2: Cultural Heritage and Creative Development - The exhibition focuses on major cultural themes such as the application for UNESCO World Heritage status for Beijing's central axis and the development of a museum city, highlighting Beijing's rich historical and cultural resources [3] - The exhibition features immersive design elements, including themed scenic areas and cultural markets that promote the integration of culture, commerce, and tourism [3] - The "Beijing Gifts" section utilizes an immersive display concept to recreate traditional Beijing scenes, showcasing innovative cultural products and services [3] Group 3: Support for Inbound Tourism - The "China's Preferred Destination for Inbound Tourism" pavilion presents a comprehensive service innovation for inbound tourism, allowing visitors to experience streamlined services across various sectors [4] - The capital airport's booth simulates customs clearance processes and showcases upgraded services for international travelers, enhancing the overall visitor experience [4] - Online travel services, such as the English version of the Qunar travel platform, aim to facilitate inbound tourism by improving booking services and supporting multiple languages [4] Group 4: Consumer Engagement and Local Integration - The Beijing Municipal Transportation Card Company introduced themed cultural transportation cards, including the "BEIJINGPASS" international card, which has issued 53,000 cards in its first year [5][6] - The card integrates local living scenarios, enhancing convenience for short-term visitors in transportation, ticket purchasing, and shopping [6] - The Chinese government is actively promoting international cultural exchanges and the recovery of the global tourism industry through various measures, including visa facilitation and increased international flights [6]
科技赋能文旅创新 文化贸易新成果丰硕
Zheng Quan Ri Bao·2025-09-11 16:40