“脱毛仪销冠”Ulike的两面：内部重拳反腐 外部营销“翻车”

Core Insights - Ulike, a well-known hair removal device brand, has publicly announced its internal anti-corruption achievements, revealing that it has dealt with nine cases of violations and transferred twelve individuals suspected of criminal activities to law enforcement [1] - The company has established a comprehensive risk management system, ensuring immediate termination for any violations of its internal policies and active cooperation with judicial investigations for any illegal activities [1] Company Overview - Ulike was founded in 2013 and is a global brand under Hangzhou Youlai Technology Co., Ltd, focusing on optical skincare, particularly in the hair removal sector [4] - The brand launched its first home-use hair removal device in 2016 and has since maintained a leading position in sales, with cumulative sales exceeding 7 million units across 28 countries and regions from 2016 to 2023 [4] Marketing Controversies - Ulike has faced significant public backlash due to controversial marketing practices, including a recent promotion involving a cat giveaway that was criticized for being disrespectful to animals [5][7] - The company has previously been penalized for misleading advertising, including fines totaling 30 million yuan for various violations related to its promotional content [8] - Complaints regarding Ulike's products are prevalent, with a total of 1,838 complaints recorded, primarily concerning false advertising and poor customer service [11]