抖音电商升级治理“低质高价” 下架封禁2.3万个违规商品

Core Insights - Douyin E-commerce has launched a special initiative to combat the sale of overpriced low-value goods, addressing the issue of merchants exploiting information asymmetry for improper profits [1] Group 1: Announcement Details - Since the launch of the initiative in September, the platform has removed and banned 23,000 non-compliant products and dealt with 41 violating merchants [1] - The announcement highlights that the sale of overpriced low-value goods disrupts market order and negatively impacts consumer shopping experiences [1] Group 2: Characteristics of Violations - The violations primarily exhibit two characteristics: significant price deviations from normal levels, being much higher than market averages, and the use of false advertising to create a "bestseller" illusion to mislead consumers [1] - Examples include a merchant pricing "Yunnan honey oranges" at 199.9 yuan per box, while the market price ranges from 9.9 to 29.9 yuan per box, and another merchant pricing "chocolate crispy persimmons" at 299.9 yuan per jin, claiming it was a bestseller from Shanxi [1] Group 3: Future Actions - Douyin E-commerce plans to enhance its governance mechanisms, including better management of merchants, reducing recommendations for products with violation records, and employing both technical monitoring and manual verification for inspections [1] - The goal is to create a fairer and safer shopping environment for consumers [1]