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高德扫街榜为什么可“行”
Zheng Quan Shi Bao·2025-09-11 18:03

Core Insights - The article discusses the launch of Gaode Map's "Street Ranking" feature aimed at addressing the issue of distorted user ratings on review platforms by linking user evaluations to credit and behavior metrics [1][2] - The innovation shifts the evaluation mechanism from subjective expressions to objective behaviors, incorporating user credit systems and support plans for small businesses [2][3] Group 1: Company Initiatives - Gaode Map introduced the "Street Ranking" to tackle the problem of distorted ratings caused by emotional and random evaluations [1] - The feature integrates Alipay's Sesame Credit system to enhance the credibility of user reviews, filtering out negative feedback and noise [1][2] - The "Street Ranking" also includes objective behavioral data, such as actual visits to businesses, which is seen as more trustworthy than purely subjective ratings [1][2] Group 2: Market Context - The local lifestyle sector is experiencing intense competition, transitioning from aggressive customer acquisition strategies to a focus on building trust and quality [3] - The competition in the local lifestyle space is evolving to emphasize core values like authenticity and reliability, which are crucial for consumer confidence [3]