Oddity Tech .(US:ODD) Seeking Alphaยท2025-09-11 18:28Core Insights - The company is positioned as the largest direct-to-consumer beauty platform globally, emphasizing its unique operational model that excludes sales to retailers and third parties [2] - The company anticipates approaching $1 billion in revenue for the upcoming year, indicating significant growth potential [2] - The company operates primarily through its technology platform, with over 95% of its business being online and direct-to-consumer [2] Company Overview - The company currently has two brands, with plans to expand to three [2] - The first brand, IL MAKIAGE, is highlighted as a key component of the company's portfolio [2] Industry Trends - The beauty industry has experienced an increase in online penetration over recent years, which has influenced the company's operational strategies [1]