文旅新业态激发服贸新活力

Core Insights - The development of new business models in the cultural tourism industry signifies a shift from "resource-driven" to "innovation-driven" approaches, with technology empowerment and enhanced consumer experiences as the main driving forces [1][2] - The integration of advanced technologies such as AI, blockchain, and VR is fostering a new landscape of cultural production and consumption, leading to an upgrade in cultural tourism experiences and stimulating new consumer demands [1][2] - The 2025 China International Service Trade Fair's cultural tourism exhibition serves as a microcosm of current industry transformations and a barometer for future service trade trends, emphasizing the need for a closer synergy between technology, policy, and consumer demand [3] Industry Developments - The application of digital technologies is significantly improving production efficiency in the cultural tourism sector, with virtual production enhancing film-making processes and AI digital humans accelerating service response times [2] - The emergence of new productive forces driven by technology is permeating consumer endpoints, prompting cross-industry collaborations and comprehensive upgrades in cultural consumption scenarios [2] - The transition from "selling resources" to "selling experiences" is a key focus for companies in the cultural tourism sector, as they seek to enhance the attractiveness and international influence of cultural destinations through enriched experience offerings [1][2] Challenges and Opportunities - Despite rapid growth, the cultural tourism industry faces multiple bottlenecks that could hinder the sustained expansion of service trade, including challenges in technology application, deep integration, talent scarcity, and complexities in data management and copyright protection [2] - The need for interdisciplinary talent is highlighted as a critical factor for overcoming cognitive barriers between different sectors such as culture, commerce, tourism, and sports, which often leads to superficial collaborations rather than synergistic outcomes [3]