Southwest Airlines(US:LUV) Seeking Alphaยท2025-09-11 19:00Core Insights - The company has successfully implemented a range of initiatives over the past 12 months, including assigned seating and extra legroom options [1] - A significant cost reduction plan of $500 million has been introduced, alongside new bag fees and basic economy fare options [1] - The execution of these initiatives has been completed within 11 months, indicating effective management and operational efficiency [1] Initiative Overview - Introduction of assigned seating and extra legroom as part of customer service enhancements [1] - Launch of a $500 million cost takeout plan aimed at improving financial performance [1] - Implementation of new bag fees and basic economy fare products to diversify revenue streams [1] Customer Experience Enhancements - Changes made to maximize the earning and burning of Rapid Rewards tickets, improving customer loyalty programs [1] - Adjustments to flight credit expiration policies to enhance customer satisfaction [1]