Legends Global Reveals New Name After ASM Global Acquisition

Core Insights - Legends has rebranded as Legends Global following its acquisition of ASM Global in 2024, expanding its global presence in the sports venue and event management industry [1] Group 1: Company Overview - Legends was founded in 2008 by the ownership of the Dallas Cowboys and New York Yankees and has grown to manage over 450 venues globally [1][3] - The company was valued at $1.35 billion when investment firm Sixth Street acquired a majority stake in 2021 [2] - The acquisition of ASM Global, which managed over 300 venues worldwide, was completed for more than $2.3 billion [2] Group 2: Leadership and Structure - CEO Dan Levy will lead the newly combined Legends Global, with Brett Parker serving as president and CFO [3][5] - The executive team includes leaders from both Legends and ASM Global, with specific roles assigned for various regions and functions [5] Group 3: Legal and Regulatory Matters - The acquisition of ASM Global was accompanied by a $3.5 million civil penalty due to accusations of "illegal premerger coordination" by the Department of Justice [4] - Additionally, Legends was required to pay $1.5 million in penalties related to a separate case involving Tim Leiweke [4]