生态美 文化兴 产业旺 北京市门头沟打造乡村振兴创新样板
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-09-11 21:27

Core Insights - The article discusses the implementation of the "first release economy" concept in Beijing's Mentougou District, focusing on innovation and the development of a "poetic rural" model that integrates ecological beauty, cultural prosperity, and industrial vitality [1][2][3] Group 1: Economic Development - Mentougou District is promoting a "rural + first release" integration model to transform from single tourism to diversified consumption, from traditional business formats to innovative ones, and from regional resources to brand assets [1] - Wangping Town has introduced various new brands such as "Huanxi Tea" and "Zhi Yuan Family Banquet," successfully activating new economic formats in rural areas and providing diverse consumption options for residents and tourists [1] Group 2: Cultural Initiatives - The district emphasizes the excavation and innovation of cultural resources, exemplified by the immersive cultural experience base in Shuiyu Village, which combines traditional elements with modern experiences [2] - The "first product" initiative has led to the creation of a new "Ancient Road IP" brand, revitalizing traditional culture through innovative cultural consumption scenarios [2] Group 3: Technological Integration - Mentougou District is leveraging digital technology for cultural heritage and experience, developing the "Jingxi Shuiyu Village Cloud Community" app to engage visitors in cultural preservation and experience through digital means [2] - This integration of modern technology with ancient culture is driving industrial upgrades and enhancing the economic capacity of rural areas [2] Group 4: Promotional Activities - The district has launched the first exhibition season for "poetic rural" demonstration villages, showcasing the transformation of 15 villages from ordinary settlements to picturesque rural areas through a series of promotional videos [3] - Future plans include further exploration of rural development potential and enhancing the brand influence of "poetic rural" initiatives [3]