德国汉高太仓工厂二期启动

Core Insights - Henkel's consumer brands have initiated the second phase of their factory expansion in Taicang, China, aiming to establish a modern production base that serves as a strategic cornerstone for the company in China and the Asia-Pacific region [1] Company Overview - Henkel Group, a global leader with over 140 years of history, is a Fortune 500 company known for its well-recognized brands such as Schwarzkopf and Syoss in the Chinese market [1] - The company launched its consumer brands factory in China in March this year, and six months later, it is further investing in the Taicang area with the new phase of construction [1] Expansion Details - The expansion project will enhance the production capacity of the Taicang factory by adding new land and advanced equipment, including support for the full line of Sassoon hair care products [1] - The favorable logistics and talent pool in Taicang are seen as foundational elements for the company's growth in the region [1] Market Strategy - Henkel expresses confidence in the potential and future development of the Chinese market, planning to make the Taicang factory a core base for serving the Chinese market and exporting hair care products to Japan and South Korea [1] - The company aims to continuously expand its influence in the Asia-Pacific region through this strategic investment [1]