“脱毛仪销冠”Ulike的两面：内部重拳反腐，外部营销“翻车”

Core Viewpoint - Ulike, a prominent hair removal device brand, has intensified its anti-corruption efforts, revealing significant internal actions against misconduct while facing ongoing controversies related to marketing practices and product quality issues [1][5][9]. Group 1: Anti-Corruption Measures - Ulike announced its anti-corruption achievements, reporting nine cases of violations and twelve individuals suspected of criminal activities referred to law enforcement [1]. - The company has established a comprehensive risk management system, ensuring immediate termination for any violations of corporate policies and active cooperation with judicial investigations for criminal offenses [1]. Group 2: Company Background - Founded in 2013, Ulike is a global brand under Hangzhou Youlai Technology Co., Ltd., focusing on optical skincare and hair removal devices [4]. - Ulike has achieved significant sales success, leading the hair removal device category from 2016 to 2023 with over 7 million units sold across 28 countries [4]. Group 3: Marketing Controversies - Ulike has faced backlash for marketing practices, including a controversial promotional event involving a cat giveaway that was criticized for ethical concerns [5][7]. - The company has a history of administrative penalties due to misleading advertising, including fines for content deemed vulgar or disrespectful to women [8]. Group 4: Product Quality Issues - Ulike has received numerous complaints regarding product quality, with a total of 1,838 complaints reported, primarily related to false advertising and poor customer service [11]. - Customers have reported adverse skin reactions after using Ulike products, leading to disputes over refunds and accountability [11].