场景融合扩大体育消费空间

Group 1 - The core viewpoint emphasizes the transformation of old factories into sports venues, enhancing sports consumption potential through increased supply of sports facilities [1] - As of 2024, the total area of sports facilities in the country is projected to reach 4.23 billion square meters, an increase of 1.131 billion square meters compared to the end of the 13th Five-Year Plan [1] - The government has issued guidelines to encourage the use of industrial and commercial spaces for creating sports facilities, aiming to better meet diverse public needs [2] Group 2 - Sports consumption has significant growth potential, with events like the 2025 Qingdao Marathon expected to generate 349 million yuan in comprehensive consumption [2] - The integration of sports with commercial spaces and digital technology is crucial for creating new consumer experiences and enhancing engagement [3] - The national sports industry has seen an average annual growth rate of over 10% in the past five years, with the total scale expected to exceed 7 trillion yuan by 2030 [3]