国际美妆品牌标“处女发质”被骂！品牌致歉：翻译不准确

Core Viewpoint - The international beauty brand Schwarzkopf has faced criticism for using the term "Virgin Hair" in its product labeling, which some consumers find disrespectful towards women. The company has acknowledged the issue and is taking steps to rectify the translation error in its product descriptions [1][9]. Product Description - The product in question is Schwarzkopf's professional cold perm kit, suitable for normal hair and lightly damaged hair. The labeling describes normal hair as "Virgin Hair (untreated with chemicals)" and lightly damaged hair as having been treated with oxidizing dyes or exposed to sunlight, resulting in porous and rough hair [3][4]. - The cold perm product promises to provide long-lasting curls, smooth and shiny hair post-treatment, and features a low-odor formula with added chlorophyll for a fresh perm experience [3][4]. Company Response - Schwarzkopf's official customer service has expressed regret over the inaccurate translation and the discomfort it caused consumers. The brand has initiated a comprehensive update of its product descriptions [7][9]. - On September 11, Schwarzkopf's official Weibo account issued an apology to the public, acknowledging the feedback regarding the translation and stating that a thorough investigation was launched. The company emphasized that the translation failed to convey the original meaning accurately [9].