研判2025！中国台球杆行业产业链、市场规模、出口数量、竞争格局及发展趋势分析：台球消费持续升温，带动台球杆行业规模上涨[图]

Core Insights - The inclusion of billiards in the "National Fitness Public Service System" has led to a surge in billiards consumption, driving the growth of billiard halls and clubs, as well as the B-end market for billiard equipment like cues [1][7] - The billiard cue industry in China has seen a significant increase in market size, growing from 720 million yuan in 2018 to an expected 1.744 billion yuan by 2024, indicating a promising future for the industry [1][8] - The rise in disposable income and consumer spending among Chinese residents has contributed to the growing popularity of billiards as a leisure activity, further increasing the demand for billiard cues [5][6] Billiard Cue Industry Overview - Billiard cues are essential tools for playing billiards, typically measuring between 1.3m and 1.5m in length, with a diameter of 9-12mm at the tip. They consist of various components including the tip, ferrule, shaft, and butt [3][4] - The cue market is categorized into three main types: English cues, American cues, and Chinese cues, each designed for different styles of play [3][4] Market Dynamics - The number of billiard halls in China has rapidly increased, with 55,300 new halls expected by 2024, marking a 33.3% year-on-year growth, which presents opportunities for the supporting equipment market [6][7] - The export of billiard products and accessories has shown recovery, with a significant increase of 55.7% expected in 2024 compared to the previous year, indicating a rebound in international demand [9] Competitive Landscape - Historically, the billiard cue market has been dominated by foreign brands, but domestic brands are beginning to emerge, particularly in the mid-range market, while high-end segments remain largely occupied by international companies [9][10] Industry Trends - Innovations in materials such as carbon fiber and titanium alloys are being adopted to enhance cue performance, with ongoing research into new composite materials to meet the demands of competitive play [11][12] - Customization services for billiard cues are becoming more prevalent, driven by consumer demand for personalized products that reflect individual style and improve performance [13] - The trend towards smart design in billiard cues is emerging, with companies investing in technology to create cues equipped with sensors that track and analyze player performance [14]