陕西西凤酒股份有限公司副总经理高亚兰：传统工艺+现代管理 让老字号发挥更强生命力

Core Insights - The 16th China Food Safety Forum emphasized the importance of food safety management in the context of traditional craftsmanship and modern practices [1] - Xi'an Xifeng Liquor Co., Ltd. highlighted the integration of ancient brewing techniques with modern food safety management systems as a key driver for their operations [1] Company Strategy - The company leverages its reputation as an old brand to enhance consumer trust in traditional liquor while implementing standardized and digitalized food safety management [2] - A dual approach is adopted: maintaining core brewing techniques and establishing a digital, standardized system for food safety management [2] Technological Integration - The company utilizes modern technologies such as the internet and artificial intelligence to ensure food safety, with over a thousand cameras installed for real-time monitoring of the brewing process [2] - This technological integration aims to mitigate food safety risks and enhance product quality, ensuring a controllable process throughout production [2] Cultural Responsibility - The brand's legacy transforms food safety from a corporate responsibility into a cultural responsibility, enhancing the vitality of the old brand in the modern era [2]