绍兴：以会展打造产业和文脉融合的“城市IP”

Core Insights - The fourth International Convention and Exhibition Economic Development Forum was held on September 11 during the 2025 China International Service Trade Fair, showcasing Shaoxing's innovative achievements in the exhibition economy [1] - Shaoxing is leveraging its rich cultural heritage and strong industrial base to promote high-quality development in the exhibition economy, attracting significant attention from the domestic and international exhibition industry [1] Group 1: Shaoxing's Economic and Cultural Background - Shaoxing is a key city in the Yangtze River Delta and one of the first national historical and cultural cities, with a history of over 2,500 years [1] - It is recognized as the largest production and dyeing base for chemical fiber fabrics in Asia and has titles such as "China's Light Textile City" and "China's Yellow Wine Capital" [1] - The city has established a modern industrial system characterized by three major industries (textiles, chemicals, metal processing), two historical classic industries (yellow wine, pearls), and four emerging industries (high-end equipment, modern medicine, new materials, electronic information) [1] Group 2: Development Strategies and Infrastructure - Shaoxing is focusing on a three-pronged development approach: building infrastructure, optimizing the ecosystem, and strengthening industries, to integrate exhibition services with national open strategies [2] - The city has developed a cluster of five professional exhibition venues, with a total construction area of 491,000 square meters, centered around the Shaoxing International Exhibition Center [2] - Shaoxing is enhancing its exhibition brand by maintaining traditional events while cultivating new exhibitions to support its transition from a "textile city" to a "strong city in emerging industries" [2] Group 3: Cultural Integration and Innovation - Shaoxing emphasizes the integration of culture and exhibitions, promoting a model that combines cultural themes with exhibition scenarios [3] - The city has introduced innovative formats such as "walking exhibitions" to enhance participant engagement and extend their stay, achieving a 15% increase in average duration [3] Group 4: Future Development Plans - Shaoxing aims to use exhibitions as a key tool for national open strategies, planning to attract international participation and expand its market reach [4] - The city has already attracted 7,773 international buyers from over 80 countries, generating an intended order value of 369 million yuan during the Spring Textile Expo [4] - Future plans include establishing 3-5 high-level international exhibition projects in collaboration with international organizations and enhancing the city's exhibition brand's global influence [4]