Qi Lu Wan Bao·2025-09-12 01:40Core Viewpoint - The core mission of the financial industry is to serve the public and promote inclusivity, with Ping An Life's Tai'an branch focusing on addressing the "digital divide" for the elderly by innovating elder-friendly service models to enhance their insurance service experience [1] Group 1: Service Innovations - The establishment of a "Green Channel for Silver-Haired Services" at the counter effectively reduces waiting times for elderly clients through prioritized reception and comprehensive guidance [2] - A dedicated "Elderly Service Area" is equipped with comfortable seating, reading glasses, and emergency medical kits, creating a reassuring service environment while retaining traditional service windows for personal assistance [2] Group 2: Technology Empowerment - The introduction of "Silver-Haired Service Specialists" provides hands-on guidance for using the Ping An Financial Manager APP, ensuring technology acts as a bridge rather than a barrier in service delivery [3] - The service process adheres to the "Three Questions and Three Confirmations" principle to ensure precise and efficient service by understanding needs, habits, and difficulties [3] Group 3: Long-term Commitment - Regular training for elderly client services, a dedicated service supervision hotline, and a satisfaction follow-up mechanism are implemented to continuously optimize service details [4] - The company commits to ensuring that no elderly client is left behind during the digital transformation, aiming to create a comprehensive elder-friendly service system that combines online and offline resources [4]