权威解读｜消费新引擎澎湃产业发展新动能——国办出台意见进一步推进体育产业高质量发展

Core Viewpoint - The State Council has issued an opinion aimed at unleashing the potential of sports consumption and promoting high-quality development in the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1][9]. Group 1: Sports Industry Development - The sports industry is expected to significantly elevate its development level, with a goal of cultivating a number of world-influential sports enterprises and events by 2030 [1]. - The average annual growth rate of the sports industry has exceeded 10% over the past five years [5]. - By the first half of 2025, the retail sales of sports goods on major e-commerce platforms reached 218.17 billion yuan, a 17.5% increase from the previous year, significantly outpacing the national online retail growth rate of 6.0% [5]. Group 2: Consumption and Economic Impact - Sports consumption is increasingly recognized as a vital component of improving consumption and expanding domestic demand strategies [2][7]. - New scenarios, models, and products in the sports consumption sector have effectively stimulated consumer demand in urban and rural areas [2]. - Events like "Village Super" and "Su Super" have demonstrated the ability to drive ancillary consumption in transportation, accommodation, and dining, thereby stimulating regional economic potential [7]. Group 3: Policy Measures - The opinion outlines 20 measures focusing on expanding the supply of sports products, stimulating consumer demand, strengthening sports business entities, and enhancing service support levels [9]. - The policy aims to tap into and release consumption potential from both supply and demand sides, with significant highlights and breakthroughs noted by experts [11].