活力中国调研行 | 进博“同款”变日常 贸易开出新“繁花”

Core Insights - The article highlights the transformation of the Oriental International Group, tracing its origins back to the China Textile Import and Export Corporation, and its evolution into a modern trade platform exemplified by the Hongqiao Import Commodity Display and Trading Center [1][2] Group 1: Trade Development - The Hongqiao International Coffee Port consolidates coffee beans from 60 countries, with a significant portion coming from 47 Belt and Road Initiative countries, generating an annual trade volume of 3 billion yuan [2] - The trade landscape has expanded from a focus on textiles to a comprehensive supply chain model, with the platform aiming for a transaction volume exceeding 30 billion yuan by 2024 [2] - The platform has introduced over 85,000 products from 120 countries, showcasing a diverse range of goods beyond textiles [2][8] Group 2: Market Influence - The article discusses how China is gaining "flavor discourse power" in the coffee market, with local preferences influencing global coffee evaluation standards [3] - The introduction of foreign brands, such as whiskey and wine, into the Chinese market is seen as a trial process to cultivate consumer habits [4][7] - The success of the Hongqiao platform is illustrated by the rapid growth of international wine brands, which have found new channels and expanded their market presence through participation in trade fairs [7] Group 3: Digital and E-commerce Integration - The integration of digital tools in trade has led to significant sales increases, with live streaming contributing to the sales of products like Korean instant noodles, achieving a total sales volume of 2 billion yuan [8] - The platform's logistics and trade infrastructure, including a 50,000 square meter bonded logistics center, enhances the efficiency of cross-border trade [8] Group 4: Cultural Exchange and Global Reach - The article emphasizes the cultural exchange facilitated by the Hongqiao platform, with products like traditional Chinese herbal remedies gaining popularity in foreign markets [9] - The narrative of the Hongqiao platform reflects Shanghai's transition from a traditional trade hub to a modern open trade nexus, showcasing the evolution of Chinese trade from scale expansion to quality enhancement [9][13]