活力中国调研行 | 一碗面“香飘四海”的背后

Group 1 - The Chen Xianggui Group has expanded from a street noodle shop in Shanghai to 300 stores globally within ten years, including its first overseas store in Berlin [1] - The brand's founder, Jiang Jun, emphasizes the importance of establishing a global headquarters in the Hongqiao Central Business District to facilitate international expansion [1] - The open kitchen design of the noodle shop has attracted local residents, creating a nostalgic atmosphere for Chinese diners [1] Group 2 - The Hongqiao Central Business District serves as a pioneering area for private enterprises to expand internationally, providing comprehensive services such as international trademark registration and business resources [2] - The Madrid international trademark registration system, managed by WIPO, helps companies protect their trademarks in multiple countries, reducing costs and enhancing competitiveness [2] - The Hongqiao Overseas Development Service Center has established a "1+3+N" support system for internationalization, focusing on the core needs of enterprises and talent [2] Group 3 - The Overseas Development Service Center has received positive feedback for its one-stop services, with over 1,300 overseas fundraising projects and cross-border investment demands recorded [3] - The center has conducted 122 outbound activities this year, attracting over 3,500 participating enterprises and facilitating numerous exchanges [3] - Jiang Jun anticipates that Chen Xianggui will open more than 10 overseas stores by the end of this year, with potential for exponential growth next year [3]