Core Viewpoint - The article emphasizes the importance of consumer rights protection in the insurance industry, highlighting the need for public education on insurance knowledge and appropriate policies to foster rational consumption habits [1] Group 1: Insurance Education - The core function of insurance is risk transfer, not investment or wealth management, urging consumers to recognize the differences in coverage among various insurance products and avoid equating them with financial investments [1] - Consumers are advised to verify product information through official platforms before purchasing insurance [1] Group 2: Suitability Policies - The company strictly implements sales processes including "dual recording" and risk tolerance assessments to ensure that products match consumer needs and risk profiles accurately [1] - Differentiated product recommendations are provided based on the characteristics of different consumer groups, with a focus on fully disclosing potential risks to prevent misleading sales practices [1] Group 3: Marketing Risks - Consumers are warned to be vigilant against three common marketing traps: signature signing risks, clause concealment, and verbal fraud [1] - The company has launched a "Three Transparency" initiative to help consumers build protective barriers against these marketing risks [1] Group 4: Commitment to Consumer Protection - The company aims to continuously optimize its knowledge dissemination system, ensuring that every insurance policy serves as a foundation for clients' secure lives, embodying the philosophy of "finance with warmth, more rational consumption" [1]
平安人寿山东分公司2025年金融教育宣传周|深化“保险知识进万家”行动 筑牢消费者权益根基