Core Insights - Evonik has officially launched a "New Market Development Plan" aimed at exploring growth potential by targeting new markets closely related to its core business [1] - The plan is designed to integrate the company's existing expertise in technology and products to provide comprehensive solutions for customers and secure a favorable position in emerging markets [1] Group 1 - The initiative is led by Patrick Gloeckner, who previously managed the global circular economy program, which will continue to be advanced under this new plan [1] - Lauren Kjeldsen, a member of Evonik's Executive Board, emphasized the importance of recognizing changes in geopolitical and social landscapes, as well as evolving customer demands [1] - The initial focus of the plan will be on areas such as circular packaging, plastic recycling, defense, and aerospace, with multiple pilot projects already underway [1] Group 2 - The plan aims to leverage Evonik's extensive network across various markets and customer sectors to quickly respond to new customer needs and provide innovative solutions [1] - The company intends to navigate complex value chains effectively, akin to a speedboat, to seize growth opportunities along the way [1]
赢创启动“新市场开拓计划”
Zhong Guo Hua Gong Bao·2025-09-12 03:01