智通财经网·2025-09-12 03:37Group 1 - The core viewpoint of the report is that Ctrip Group-S (09961) is rated as "Buy" with projected revenues of 62 billion, 71.2 billion, and 80.9 billion yuan for 2025-2027, and Non-GAAP net profits of 19.4 billion, 22.4 billion, and 25.6 billion yuan respectively [1] - Ctrip is recognized as a leader in the domestic OTA industry, establishing strong competitive barriers in supply chain, user mindset, and global resource integration [1] - The recovery of the domestic tourism market provides stable support for Ctrip's domestic business growth, while inbound and international business is seen as the core driver for long-term performance growth [1] Group 2 - Ctrip has been early in adopting AI technology, starting large model research and development in 2013, and has released its first travel-specific large model product [2] - In 2024, Ctrip plans to launch two AI-driven content products that integrate user search data and real reviews, enhancing user engagement and experience [2] - In Q1 2025, Ctrip's AI applications have saved 20% in labor costs, and AI-assisted content production tools have reduced content creation time from 8.5 minutes to 15 seconds, achieving a content qualification rate of over 98.9% [2]