Prnewswireยท2025-09-12 04:01Core Insights - Kyndryl and VML have formed a partnership to enhance customer engagement through AI, data, and emerging technologies, aiming to create personalized experiences for brands [1][2][3] - The collaboration seeks to streamline the transformation of customer experiences by integrating Kyndryl's technology services with VML's creative solutions, addressing the evolving expectations of customers [2][3] Company Overview - Kyndryl is a leading provider of mission-critical enterprise technology services, operating in over 60 countries and focusing on IT infrastructure and data management [6] - VML is recognized for its innovative digital transformation services, working with major brands and celebrated for its award-winning campaigns [7] Partnership Details - The partnership combines Kyndryl's advisory and design services with VML's experience transformation expertise, enabling brands to unlock new ideas and improve customer interactions [2][3] - Kyndryl's AI-powered platform, Kyndryl Bridge, and VML's WPP Open operating system will facilitate real-time data utilization for enhanced customer experiences [2][3] Industry Challenges - Companies face challenges in integrating enterprise data and ensuring security while trying to leverage AI for personalized customer experiences [5] - The partnership aims to address these challenges by deploying expert teams to support businesses in navigating complex technology ecosystems [3][5] Use Cases - In financial services, the partnership will explore AI agents to enhance customer intelligence and personalized banking experiences [5] - In retail, Kyndryl and VML will assist brands in utilizing customer data for tailored engagements and improving security across omnichannel commerce [5]