服贸会看点：转转集团以“官方验”打造二手消费新体验

Core Insights - The core competitive advantage of Zhuanzhuan in the second-hand circular economy industry is its "official verification" service, which enhances the transaction experience for both buyers and sellers by ensuring quality and safety [1][3] - Zhuanzhuan has established three quality inspection centers in Shenzhen, Chengdu, and Qingdao, and has trained over 2,000 quality inspectors and luxury goods appraisers [1] - The "official verification" service has expanded from initially covering only mobile phones to now encompassing a wide range of categories, including consumer electronics and luxury goods, forming three major category systems [1] - Zhuanzhuan aims to expand its service categories to over a hundred and thousands of brands in the future, focusing on building a branded second-hand trading platform [1][3] Industry Developments - The 2025 E-commerce Conference highlighted the role of e-commerce as a key hub for the deep integration of digital and physical economies, as well as its importance in expanding service consumption, facilitating cross-border trade, and promoting green and low-carbon transformation [1] - Zhuanzhuan has trained over 2,500 on-site quality inspection engineers to enhance the convenience of transactions for sellers, covering over 1,300 counties and districts nationwide [3] - The company has also expanded its offline presence, with over 1,000 brand stores across more than 300 cities, including the launch of the first multi-category second-hand circular warehouse store, "Super Zhuanzhuan," in Beijing [3] - Zhuanzhuan expresses a commitment to collaborate with industry peers to promote the development of China's circular economy, green consumption, and the second-hand consumption sector [3]