如何提升旅游目的地竞争力？最新报告提出五大关键策略

Core Insights - The 2025 World Tourism Cooperation and Development Conference highlighted the importance of cultural appeal, infrastructure, and sustainability in assessing global cities' tourism competitiveness [1][2] - Beijing ranked 5th in the global tourism competitiveness index, showcasing the multifaceted nature of urban tourism competitiveness [1][2] Group 1: Key Trends and Insights - Top-notch infrastructure remains the cornerstone of competitiveness, while cultural and natural attractions are key to attracting global tourists [2] - Sustainable development is shifting from a "value-added" aspect to a "necessity," with visa facilitation and policy reforms acting as critical drivers [2] - Business tourism and exhibitions are enhancing year-round demand, while digitalization and smart tourism are reshaping the travel experience [2] Group 2: Policy Recommendations for Cities - Cities should prioritize culture and heritage in their tourism strategies, ensuring sustainable protection and promotion of UNESCO-recognized landmarks and intangible cultural heritage [3] - Tourism should be integrated into the overall city strategy, moving beyond a single-department approach to a collaborative system that includes urban development and environmental considerations [3] - Smart tourism and sustainability must be embedded in city policies, encouraging the integration of digital tools and low-carbon transportation systems [3] Group 3: Future Directions for Urban Tourism - Cities need to establish flexible policies that can adapt to risks and encourage innovation, including diversifying source markets and strengthening exhibition tourism [4] - The cities that will stand out in the next decade will be those that manage tourism as a strategic, inclusive, and future-oriented industry, focusing on visitor value rather than just visitor numbers [4] - The core belief for high-quality tourism development should be "a livable place is also a place to visit" [4]