Core Viewpoint - The collaboration between Giant Star Legend and Yushu Technology aims to create a consumer-grade robot product called "Giant Star Dog," which integrates celebrity IP, trendy toys, and technology, featuring companionship and social attributes [3][4]. Group 1: Collaboration Details - "Giant Star Dog" will debut at the Shanghai Tourism Festival on September 13 [3]. - The partnership involves strategic collaboration to develop and commercialize a robot product with strong IP attributes [3]. - The initial focus will be on developing a four-legged robotic dog with companionship and social features [3]. Group 2: Responsibilities and Roles - Star Creation (Kunshan) Entertainment Co., Ltd. will handle IP planning, design, AI interaction, and global marketing strategies [3]. - Yushu Technology will be responsible for the technical and hardware development, production, and related application software [3]. - Both companies will jointly promote and sell the collaborative product [3]. Group 3: Business Background - Giant Star Legend specializes in IP creation, operation, and new retail, having developed various celebrity IPs since 2019 [4]. - The company has been focusing on multi-dimensional value development around celebrity IPs [4].
一度涨超20%，宇树科技合作“巨星狗”将亮相