贾国龙那句“西贝真不贵”，戳疼了谁？

Core Viewpoint - The controversy surrounding Xibei's pricing and the perception of its food quality has sparked widespread discussion among consumers, highlighting a disconnect between the company's leadership and customer sentiments [6][10][11]. Group 1: Pricing Controversy - The issue began with a social media post by Luo Yonghao criticizing Xibei for its high prices and reliance on pre-made dishes, which resonated with many consumers [6][8]. - Xibei's founder, Jia Guolong, defended the pricing during a press conference, asserting that "Xibei is not expensive," but this response was met with skepticism from the public [6][10]. - The backlash included consumers sharing their experiences of high prices for common dishes, leading to a broader discussion about value and consumer trust [8][9]. Group 2: Consumer Sentiment - Many former patrons of Xibei expressed feelings of disconnection from the brand, noting that the prices have increased significantly while the perceived value has diminished [9][11]. - The sentiment among consumers is that they are willing to pay for quality but feel ignored when their concerns about pricing are dismissed [11]. - The situation reflects a broader trend where consumers are more cautious with their spending, leading to a reevaluation of what constitutes value in dining experiences [9][11]. Group 3: Brand Trust and Reputation - Xibei was once viewed as a reliable and reasonably priced dining option, but recent events have eroded that trust, with many consumers now feeling that the brand no longer understands their needs [10][11]. - The founder's comments have been compared to similar missteps by other brands, indicating a pattern of disconnect between company leadership and consumer expectations [10]. - The article suggests that restoring consumer trust will require more than just price adjustments; it necessitates a genuine understanding of customer experiences and expectations [11].