（经济观察）外企为何看重在华打“服务牌”？

Group 1 - Increasing interest from foreign enterprises in "China Services" as a key opportunity for future expansion in the market [1][2] - The 2024 forecast indicates that China's service trade will exceed $1 trillion for the first time, with a 8% year-on-year growth in the first half of this year [2] - The shift from "Made in China" to "Created in China" is prompting foreign companies to establish independent R&D centers in China for personalized and agile innovation [2] Group 2 - The rapid development of digital technology, especially in AI, is creating new growth opportunities and attracting foreign enterprises to accelerate their investments [3] - AstraZeneca has established six strategic R&D centers globally, with two located in China, focusing on cutting-edge biology and AI capabilities [3] - China's open institutional environment enhances the attractiveness of "China Services," driven by digitalization, intelligence, and green transformation [3][4] Group 3 - A series of institutional reforms, including the establishment of a negative list for cross-border service trade and the expansion of pilot openings in various sectors, are improving the liberalization and facilitation of service trade in China [4] - The Chinese government plans to further increase policy support for service trade during the 14th Five-Year Plan period, aiming to reduce restrictive measures in the service consumption sector [4] - A more transparent and stable policy environment is expected to provide foreign enterprises with confidence to deepen their engagement in the Chinese service market [4]