霸王茶姬北京两周年庆，发起“CHA・色”艺术展

Core Viewpoint - The company Bawang Chaji is celebrating its two-year anniversary in Beijing with an art exhibition that connects Chinese tea culture to the city's memories, showcasing its growth and community engagement [1] Company Activities - Bawang Chaji launched the "CHA・Color" art exhibition in Sanlitun, focusing on the theme of "red and blue" to represent the evolution of tea-making traditions [1] - The company collaborated with ceramic artist Ran Xiangfei to create a special gift box titled "One Life, One Thing" [1] - A series of offline activities named "Seek Fragrance, Collect Five Colors, Taste Tea of the East" were initiated across various themed stores in Wangfujing, Beiluoguxiang, Sanlitun, Longfu Temple, and Chaoyang He Shenghui [1] Store Expansion - Bawang Chaji has opened various themed stores in Beijing, including the first campus store at Tsinghua University, featuring unique themes such as "Book Fragrance and Tea Rhythm" and music-themed stores [1] - The company has displayed "CHAGEE Blackboard News" in 110 stores, allowing consumers to learn about the brand's development, employee highlights, and stories from tea enthusiasts [1]