（神州写真）沉浸式剧场兴起 成中国游客旅途“新景”

Core Insights - The rise of immersive theater is becoming a new attraction for Chinese tourists, with venues like "The Youth of the Same Class" in Changsha maintaining high popularity even after the summer season [1][3] - Immersive performances are gaining traction across multiple cities in China, with significant ticket sales and audience engagement reported [3][4] Industry Trends - The immersive theater trend is expanding rapidly, with the largest immersive theater globally opening in Shanghai and other notable productions attracting large audiences in various locations [3] - According to data from the China Performance Industry Association, the national box office for theater performances is projected to reach 11.929 billion yuan in 2024, with over 54 million attendees [3] Audience Engagement - Interactivity is a key appeal of immersive theaters, where actors engage with the audience, creating unique experiences for each performance [3][4] - Young audiences are particularly drawn to performances that offer strong participatory elements and social interaction, which helps alleviate real-life pressures [4] Economic Impact - The rise of immersive theater is positively impacting surrounding tourism and hospitality sectors, with significant increases in visitor numbers and hotel occupancy rates reported [4] - For instance, the "Only Dream of Red Mansions" theater in Langfang saw a 60% increase in visitor traffic during the summer of 2025, with a notable rise in hotel occupancy by 30% [4] Future Developments - Changsha plans to develop 100 unique performance spaces over the next 3 to 5 years to support emerging theatrical forms and enhance cultural consumption [4]