突然公告：即将停运！退款方式公布

Core Viewpoint - The game "Gui Long Chao" will officially cease operations on December 10 due to unsustainable operational conditions, despite having garnered significant attention prior to its launch [1][3]. Group 1: Game Overview - "Gui Long Chao" is a modern Chinese-style 3D action RPG developed by Funplus's Long Chao Ge studio, integrating traditional Chinese elements with modern urban aesthetics [3][5]. - The game was launched on September 13, 2024, after being in development since 2020, and had over 10 million pre-registrations before its release [5]. - It achieved the top position on the App Store free chart shortly after its pre-download became available [5]. Group 2: Operational Challenges - The game faced numerous controversies post-launch, including issues with character design, gameplay changes, and operational management, which led to player dissatisfaction [7]. - A notable incident involved a Bilibili game content creator receiving a lawyer's letter from the game’s developers after criticizing resource adjustments and reduced launch benefits, which sparked further backlash from the gaming community [7][9]. Group 3: Industry Insights - Industry analysts suggest that games targeting the sensitive preferences of the two-dimensional player base often struggle, indicating that games blending popular gameplay with niche elements may have better survival rates [9]. - The initial marketing strategy for "Gui Long Chao" focused heavily on urban IP and national trends, which may have alienated the two-dimensional audience, suggesting a need for a more balanced approach in future projects [9].