传承模范匠心 织就百年品质

Core Viewpoint - Hengyuanxiang is committed to modernizing its brand through digital economy, low-carbon economy, and aesthetic economy, aiming to lead innovation and high-quality development as it approaches its centenary in 2025 [4][11][22] Group 1: Brand Development and Strategy - Hengyuanxiang's chairman, Chen Zhongwei, was awarded the title of "National Labor Model," highlighting the company's commitment to innovation and quality in its operations [3][13] - The company has established a "Brand Development Professional Committee" to enhance market conditions and improve consumer experience [13] - Hengyuanxiang aims to transform from "Chinese manufacturing" to a global promoter of "Chinese aesthetics" through collaborations with top global institutions [11][22] Group 2: Digital Economy Initiatives - The establishment of the "Hengyuanxiang Metaverse Research Institute" and the launch of a full-chain quality traceability system are key steps in the company's digital transformation [5][7] - Hengyuanxiang is implementing a digital design cloud platform to enhance design efficiency and reduce waste, aligning with its low-carbon goals [6][15] - The integration of digital technology with traditional craftsmanship is a focus, aiming to create a seamless value chain from design to marketing [7][17] Group 3: Aesthetic Economy and Cultural Integration - Hengyuanxiang emphasizes the importance of aesthetic economy, rooted in Shanghai's cultural heritage, to express contemporary Chinese aesthetics globally [8][10] - The company has launched various fashion initiatives, including collaborations with film channels to promote traditional culture through modern textile technology [9][10] - Hengyuanxiang's participation in international art exhibitions showcases its commitment to cultural exchange and the contemporary value of Chinese craftsmanship [10][22] Group 4: Social Responsibility and Community Engagement - Hengyuanxiang integrates public welfare and non-heritage preservation into its core strategy, exemplified by its "Hengai Action" initiative for underprivileged children [19][22] - The company has established "Hengai Stations" to support community engagement and cultural transmission, enhancing local cultural identity [20][22] - Collaborations with organizations like JD.com for eco-friendly product launches demonstrate Hengyuanxiang's commitment to sustainable development and social impact [21][22]