


Group 1 - The company is preparing for an IPO with CITIC Securities and Haitong International as joint sponsors [1] - The company's first brand, BeBeBus, was established in 2019 and focuses on the mid-to-high-end parenting products market [1] - By 2024, BeBeBus is expected to rank second in China's mid-to-high-end parenting products market by GMV, with a market share of 4.2% [1] Group 2 - BeBeBus has expanded its product line from core products (such as strollers and child safety seats) to four key scenarios: family travel, sleep, feeding, and hygiene care [1] - The company's online channels include self-operated stores, platform stores, and private domain platforms, with approximately 3.5 million members as of June 30, 2025 [1] - Offline channels consist of distributors, key accounts, and experience stores [1] Group 3 - The market for mid-to-high-end parenting products in China is expected to continue growing, projected to reach 50.9 billion RMB by 2029 [1]