线下无理由退货何时成“标配”

Core Viewpoint - The implementation of the "Beijing Offline No-Reason Return Commitment Guidelines (Trial)" has led to varying experiences in return policies across different retail formats, with brand counters generally supporting returns while small shops face challenges in accommodating such requests [1][3][4]. Group 1: Brand Counters - Most brand counters in major shopping malls allow for returns, with policies typically permitting returns within 7 days as long as the receipt and tags are retained [3][6]. - The return process at brand counters is generally efficient, with refunds processed immediately upon return [3]. - Some brands, like Uniqlo, offer a more extended return period of 30 days, contrasting with the stricter 7-day limit common among others [6]. Group 2: Small Shops - Small retail shops exhibit a more restrictive return policy, with many refusing returns unless there is a quality issue, leading to consumer frustration [4][5]. - A survey of 12 small clothing stores revealed that only 2 allowed returns within 7 days, while 9 outright refused [4]. - Consumers often feel pressured to provide reasons for returns and face pushback from staff, making the return experience uncomfortable [4][5]. Group 3: Refund Process - The refund process can be lengthy, with some consumers reporting waits of over 20 days to receive their refunds due to internal approval processes [5]. - Refunds are often contingent on the store's internal procedures, which can vary significantly from online shopping experiences where refunds are typically faster [5][6]. Group 4: Consumer Rights and Incentives - Consumers face additional challenges as returned items can lead to the loss of promotional benefits, such as coupons or loyalty points, which do not get refunded upon return [7][8]. - The inability to reuse promotional benefits after a return can deter consumers from making purchases, impacting overall sales [7][8]. Group 5: Merchant Concerns - Merchants express concerns about potential losses from returned items, including depreciation and increased management costs associated with handling returns [9]. - Some retailers fear that lenient return policies may encourage misuse by consumers, leading to a reluctance to adopt more flexible return practices [9]. - Experts suggest that clearer return policies could enhance consumer confidence and stimulate in-store purchases, benefiting overall retail performance [9].